Monday, December 04, 2006

Simple Living Cycle

In the good old days, Altman said, bikes were simple, and easy to fix. If something broke, you could find an inexpensive replacement at just about any bike shop and install it with simple tools. But over the years, he grew frustrated to find an increasing number of new parts that weren't compatible with the originals on his trusty commuter bike, and that could only be worked on with specialized tools.

"It's like rocket science," he said, "and it doesn't have to be, and it shouldn't be."

Bikes for sale between $130 and $500 dollars.
No spandex type clothing.
Just the essentials for biking.

As written up in Sunday's Boston Globe.

Not a great business model but let's see if we can help to make it work!
Why should all the big guys get the business when this guy can do it well.

I did not find a web site for Simple Living Cycle (given the hours he already works, I am not surprised). You can find the shop here:

Simple Living Cycles
Bicycle Sales & Repairs

57 Waverly Street
Framingham, MA 01702

When Googling for info I did find a good recommendation here.

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